The Impact Of Media On Youtube And Facebook - 954 Words

Since the advent of the internet and the yearly increase in connectivity shrinking the digital divide, information and media have become increasingly accessible to many more people. Our personal consumption of media has become extremely tailored due to individualization. With â€Å"web-based mass alternative media offer increased range, immediacy, and ease over traditional alternatives† (Owens and Palmer, 2003; p 339) we are given the opportunity to customize both our virtual and tangible experience. The development of this multi-modal communication can be seen by the plethora of online media vehicles such as Youtube, Kickstarter, Indiegogo, Twitter, and Facebook; new unifications of creators, large companies, and politicians have begun to utilize these mediums to fulfil their relevant agendas. An example of this would be the development of politics on Youtube and Facebook. The communicative technology fosters more transparency and authenticity from politicians, inhibiting their ability to control information/image while providing previously passive audiences the opportunity to become active in both creating and sharing dialogue while challenging claims made in the mass media. â€Å"Politicians have discovered how to govern through social media, developing policy support and managing public opinion via direct, unfiltered communication on YouTube† (McMilan, 2015, pp 1-2). Politicians such as Donald Trump and Bernie Sanders are constantly being re-posted/blogged/tweeted and have becomeShow MoreRelatedThe Impact Of New Media On Politics1504 Words   |  7 Pages The impact of new media on politics in America There is no question that over the years various forms of media have been instrumental tools for politics in this country. In the earliest years of this nation’s politics, the number of politically sponsored newspapers was significant. Later radio came into being and it saw its first uses in politics to cover such things as the election race between Warren G. Harding and James M. Cox in 1920 (Bardes). In the 1950s, television saw its first usesRead MoreThe New Nordic Canadas Ceo John Peterson Of The Top Three Social Media Platforms1381 Words   |  6 Pagesthrough New Nordic Canada. Over recent years the sales of the Canadian stores were growing, however I believe that the growth rate can be significantly increased by embracing social media practices. Purpose statement The purpose of this report is to inform the New Nordic Canada’s CEO John Peterson of the top three social media platforms it can use to promote an awareness campaign about its initiatives and products. 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First, Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following: